{"vendorListVersion":154,"lastUpdated":"2022-07-28T16:38:15Z","purposes":{"1":{"id":1,"name":"Uchov\u00e1vanie a/alebo pr\u00edstup k inform\u00e1ci\u00e1m na zariaden\u00ed","description":"S\u00fabory cookie, identifik\u00e1tory zariaden\u00ed alebo in\u00e9 inform\u00e1cie m\u00f4\u017eu by\u0165 uchov\u00e1van\u00e9 alebo pr\u00edstupn\u00e9 na va\u0161om zariaden\u00ed na \u00fa\u010dely, ktor\u00e9 v\u00e1m boli predlo\u017een\u00e9.","descriptionLegal":"Dod\u00e1vatelia m\u00f4\u017eu:\n* uchov\u00e1va\u0165 inform\u00e1cie na zariaden\u00ed, ako s\u00fa s\u00fabory cookie a identifik\u00e1tory zariadenia, ktor\u00e9 sa pou\u017e\u00edvate\u013eovi zobrazuj\u00fa, a pristupova\u0165 k nim.\n"},"2":{"id":2,"name":"V\u00fdber z\u00e1kladn\u00fdch rekl\u00e1m","description":"Reklamy sa m\u00f4\u017eu zobrazova\u0165 na z\u00e1klade obsahu, ktor\u00fd si prezer\u00e1te, aplik\u00e1cie, ktor\u00fa pou\u017e\u00edvate, pribli\u017enej polohy alebo typu v\u00e1\u0161ho zariadenia.","descriptionLegal":"Na z\u00e1kladn\u00fd v\u00fdber reklamy dod\u00e1vatelia m\u00f4\u017eu:\n* pou\u017e\u00edva\u0165 v re\u00e1lnom \u010dase inform\u00e1cie o kontexte, v ktorom sa bude reklama zobrazova\u0165, na zobrazenie reklamy vr\u00e1tane inform\u00e1ci\u00ed o obsahu a zariaden\u00ed, ako je napr\u00edklad: typ zariadenia a mo\u017enosti, pou\u017e\u00edvate\u013esk\u00fd agent, adresa URL, adresa IP, \n* pou\u017e\u00edva\u0165 \u00fadaje o presnej geografickej polohe pou\u017e\u00edvate\u013ea,\n* regulova\u0165 frekvenciu rekl\u00e1m zobrazovan\u00fdch pou\u017e\u00edvate\u013eovi,\n* usporiada\u0165 poradie, v ktorom sa reklamy zobrazuj\u00fa pou\u017e\u00edvate\u013eovi,\n* zabr\u00e1ni\u0165 zobrazovaniu reklamy v nevhodnom redak\u010dnom kontexte (nebezpe\u010dnom pre zna\u010dku).\nDod\u00e1vatelia nem\u00f4\u017eu:\n* vytvori\u0165 prisp\u00f4soben\u00fd profil rekl\u00e1m pomocou t\u00fdchto inform\u00e1ci\u00ed na v\u00fdber bud\u00facich rekl\u00e1m bez osobitn\u00e9ho pr\u00e1vneho z\u00e1kladu na vytvorenie prisp\u00f4soben\u00e9ho profilu rekl\u00e1m.\nPozn\u00e1mka: Nepresn\u00e9 znamen\u00e1, \u017ee je povolen\u00e1 iba pribli\u017en\u00e1 poloha zah\u0155\u0148aj\u00faca najmenej polomer 500 metrov.\n"},"3":{"id":3,"name":"Vytvorenie profilu personalizovan\u00fdch rekl\u00e1m","description":"Je mo\u017en\u00e9 vytvori\u0165 o v\u00e1s a va\u0161ich z\u00e1ujmoch profil, aby sme v\u00e1m mohli zobrazova\u0165 personalizovan\u00e9 reklamy, ktor\u00e9 s\u00fa pre v\u00e1s relevantn\u00e9.","descriptionLegal":"Na vytvorenie profilu personalizovan\u00fdch rekl\u00e1m dod\u00e1vatelia m\u00f4\u017eu:\n* z\u00edskava\u0165 inform\u00e1cie o pou\u017e\u00edvate\u013eovi vr\u00e1tane aktivity pou\u017e\u00edvate\u013ea, z\u00e1ujmov, n\u00e1v\u0161tev str\u00e1nok alebo aplik\u00e1ci\u00ed, demografick\u00fdch \u00fadajov alebo umiestnenia na vytvorenie alebo \u00fapravu profilu pou\u017e\u00edvate\u013ea na pou\u017eitie v personalizovanej reklame.\n* Skombinujte tieto inform\u00e1cie s \u010fal\u0161\u00edmi predt\u00fdm zhroma\u017eden\u00fdmi inform\u00e1ciami, a to aj z in\u00fdch webov a aplik\u00e1ci\u00ed, aby ste vytvorili alebo upravili profil pou\u017e\u00edvate\u013ea na pou\u017eitie v prisp\u00f4sobenej reklame."},"4":{"id":4,"name":"V\u00fdber personalizovan\u00fdch rekl\u00e1m","description":"Personalizovan\u00e9 reklamy sa m\u00f4\u017eu zobrazi\u0165 na z\u00e1klade profilu o v\u00e1s.","descriptionLegal":"Na v\u00fdber personalizovan\u00fdch rekl\u00e1m dod\u00e1vatelia m\u00f4\u017eu:\n* vybra\u0165 personalizovan\u00e9 reklamy na z\u00e1klade profilu pou\u017e\u00edvate\u013ea alebo in\u00fdch historick\u00fdch \u00fadajov o pou\u017e\u00edvate\u013eovi vr\u00e1tane predch\u00e1dzaj\u00facej aktivity pou\u017e\u00edvate\u013ea, z\u00e1ujmov, n\u00e1v\u0161tev str\u00e1nok alebo aplik\u00e1ci\u00ed, umiestnenia alebo demografick\u00fdch inform\u00e1ci\u00ed."},"5":{"id":5,"name":"Vytvorenie profilu personalizovan\u00e9ho obsahu","description":"Je mo\u017en\u00e9 vytvori\u0165 o v\u00e1s a va\u0161ich z\u00e1ujmoch profil, aby sme v\u00e1m mohli zobrazova\u0165 personalizovan\u00fd obsah, ktor\u00fd je pre v\u00e1s relevantn\u00fd.","descriptionLegal":"Na vytvorenie personalizovan\u00e9ho profilu obsahu dod\u00e1vatelia m\u00f4\u017eu:\n* z\u00edskava\u0165 inform\u00e1cie o pou\u017e\u00edvate\u013eovi vr\u00e1tane aktivity pou\u017e\u00edvate\u013ea, z\u00e1ujmov, n\u00e1v\u0161tev str\u00e1nok alebo aplik\u00e1ci\u00ed, demografick\u00fdch inform\u00e1ci\u00ed alebo umiestnenia na vytvorenie alebo \u00fapravu profilu pou\u017e\u00edvate\u013ea na personaliz\u00e1ciu obsahu.\n* Skombinujte tieto inform\u00e1cie s \u010fal\u0161\u00edmi predt\u00fdm zhroma\u017eden\u00fdmi inform\u00e1ciami, a to aj z in\u00fdch webov a aplik\u00e1ci\u00ed, aby ste vytvorili alebo upravili profil pou\u017e\u00edvate\u013ea na pou\u017eitie pri prisp\u00f4soben\u00ed obsahu."},"6":{"id":6,"name":"V\u00fdber personalizovan\u00e9ho obsahu","description":"Personalizovan\u00fd obsah sa m\u00f4\u017ee zobrazi\u0165 na z\u00e1klade profilu o v\u00e1s.","descriptionLegal":"Na v\u00fdber personalizovan\u00e9ho obsahu dod\u00e1vatelia m\u00f4\u017eu:\n* vybra\u0165 personalizovan\u00fd obsah na z\u00e1klade profilu pou\u017e\u00edvate\u013ea alebo in\u00fdch historick\u00fdch \u00fadajov o pou\u017e\u00edvate\u013eovi vr\u00e1tane predch\u00e1dzaj\u00facej aktivity pou\u017e\u00edvate\u013ea, z\u00e1ujmov, n\u00e1v\u0161tev str\u00e1nok alebo aplik\u00e1ci\u00ed, umiestnenia alebo demografick\u00fdch inform\u00e1ci\u00ed."},"7":{"id":7,"name":"Hodnotenie v\u00fdkonnosti reklamy","description":"Je mo\u017en\u00e9 hodnoti\u0165 v\u00fdkonnos\u0165 a \u00fa\u010dinnos\u0165 rekl\u00e1m, ktor\u00e9 vid\u00edte alebo na ktor\u00e9 reagujete.","descriptionLegal":"Na hodnotenie v\u00fdkonnosti reklamy dod\u00e1vatelia m\u00f4\u017eu:\n* hodnoti\u0165, \u010di a ako boli reklamy doru\u010den\u00e9 pou\u017e\u00edvate\u013eovi a \u010di na \u0148u reagoval,\n* poskytova\u0165 v\u00fdkazy o reklam\u00e1ch vr\u00e1tane ich \u00fa\u010dinnosti a v\u00fdkonnosti,\n* poskytova\u0165 v\u00fdkazy o pou\u017e\u00edvate\u013eoch, ktor\u00ed reagovali na reklamy s pou\u017eit\u00edm \u00fadajov pozorovan\u00fdch po\u010das interakcie pou\u017e\u00edvate\u013ea s touto reklamou,\n* poskytova\u0165 vydavate\u013eom v\u00fdkazy o reklam\u00e1ch zobrazen\u00fdch na ich lokalite,\n* vyhodnoti\u0165, \u010di sa reklama zobrazuje vo vhodnom kontexte redak\u010dn\u00e9ho prostredia (bezpe\u010dnom pre zna\u010dku),\n* ur\u010di\u0165 percento, v akom mala reklama mo\u017enos\u0165 by\u0165 viden\u00e1 a trvanie tejto pr\u00edle\u017eitosti. \nDod\u00e1vatelia nem\u00f4\u017eu:\n* pou\u017e\u00edva\u0165 \u00fadaje z panela alebo podobne odvoden\u00e9 \u00fadaje o cie\u013eovej skupine na \u00fadaje z hodnotenia reklamy bez osobitn\u00e9ho pr\u00e1vneho z\u00e1kladu na uplatnenie prieskumu trhu s cie\u013eom vytvori\u0165 preh\u013ead o cie\u013eovej skupine."},"8":{"id":8,"name":"Hodnotenie v\u00fdkonnosti obsahu","description":"Je mo\u017en\u00e9 hodnoti\u0165 v\u00fdkonnos\u0165 a \u00fa\u010dinnos\u0165 obsahu, ktor\u00fd vid\u00edte alebo na ktor\u00fd reagujete.","descriptionLegal":"Na hodnotenie v\u00fdkonnosti obsahu dod\u00e1vatelia m\u00f4\u017eu:\n* hodnoti\u0165 a vykazova\u0165, ako bol obsah doru\u010den\u00fd pou\u017e\u00edvate\u013eom a ako na\u0148 reagovali,\n* poskytova\u0165 v\u00fdkazy pomocou priamo merate\u013en\u00fdch alebo zn\u00e1mych inform\u00e1ci\u00ed o pou\u017e\u00edvate\u013eoch, ktor\u00ed na obsah reagovali.\nDod\u00e1vatelia nem\u00f4\u017eu:\n* hodnoti\u0165, \u010di a ak\u00fdm sp\u00f4sobom boli reklamy (vr\u00e1tane nat\u00edvnych rekl\u00e1m) doru\u010den\u00e9 pou\u017e\u00edvate\u013eom a ako na ne reagovali,\n* pou\u017e\u00edva\u0165 \u00fadaje z panela alebo podobne odvoden\u00e9 \u00fadaje o cie\u013eovej skupine na \u00fadaje z hodnotenia reklamy bez osobitn\u00e9ho pr\u00e1vneho z\u00e1kladu na uplatnenie prieskumu trhu s cie\u013eom vytvori\u0165 preh\u013ead o cie\u013eovej skupine."},"9":{"id":9,"name":"Pou\u017e\u00edvanie prieskumu trhu na vytv\u00e1ranie \u00fadajov o cie\u013eovej skupine","description":"Prieskum trhu sa m\u00f4\u017ee pou\u017ei\u0165 na z\u00edskanie \u010fal\u0161\u00edch inform\u00e1ci\u00ed o cie\u013eovej skupine, ktor\u00e1 nav\u0161tevuje str\u00e1nky alebo aplik\u00e1cie a zobrazuje reklamy.","descriptionLegal":"Na pou\u017e\u00edvanie prieskumu trhu na vytv\u00e1ranie \u00fadajov o cie\u013eovej skupine dod\u00e1vatelia m\u00f4\u017eu:\n* poskytova\u0165 s\u00fahrnn\u00e9 v\u00fdkazy inzerentom alebo ich z\u00e1stupcom o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00fdch ich reklamy oslovili, prostredn\u00edctvom panelov\u00fdch a podobne odvoden\u00fdch preh\u013eadov,\n* poskytova\u0165 s\u00fahrnn\u00e9 v\u00fdkazy pre vydavate\u013eov o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00fdm sa zobrazil obsah a/alebo reklama alebo na ktor\u00e9 reagovali na ich lokalite, a to s pou\u017eit\u00edm panelov\u00fdch a podobne odvoden\u00fdch preh\u013eadov, \n* priradi\u0165 offline \u00fadaje k online pou\u017e\u00edvate\u013eovi na \u00fa\u010dely prieskumu trhu, aby sa vytv\u00e1rali preh\u013eady o cie\u013eovej skupine, ak dod\u00e1vatelia vyhl\u00e1sili, \u017ee sp\u00e1jaj\u00fa a kombinuj\u00fa zdroje \u00fadajov offline (funkcia 1).\nDod\u00e1vatelia nem\u00f4\u017eu: \n* bez osobitn\u00e9ho pr\u00e1vneho z\u00e1kladu na hodnotenie v\u00fdkonnosti reklamy hodnoti\u0165 v\u00fdkonnos\u0165 a \u00fa\u010dinnos\u0165 rekl\u00e1m, ktor\u00e9 boli zobrazen\u00e9 konkr\u00e9tnemu pou\u017e\u00edvate\u013eovi alebo na ktor\u00e9 tento pou\u017e\u00edvate\u013e reagoval,\n* bez osobitn\u00e9ho pr\u00e1vneho z\u00e1kladu na hodnotenie v\u00fdkonnosti obsahu hodnoti\u0165, ktor\u00fd obsah bol konkr\u00e9tnemu pou\u017e\u00edvate\u013eovi zobrazen\u00fd alebo ako na\u0148 reagoval."},"10":{"id":10,"name":"Rozv\u00edjanie a zlep\u0161ovanie produktov","description":"Va\u0161e \u00fadaje m\u00f4\u017eu by\u0165 pou\u017eit\u00e9 na zlep\u0161enie s\u00fa\u010dasn\u00fdch syst\u00e9mov a softv\u00e9ru a na v\u00fdvoj nov\u00fdch produktov.","descriptionLegal":"Na v\u00fdvoj nov\u00fdch produktov a zlep\u0161enie produktov m\u00f4\u017eu dod\u00e1vatelia:\n* pou\u017ei\u0165 inform\u00e1cie na zlep\u0161enie svojich s\u00fa\u010dasn\u00fdch produktov pomocou nov\u00fdch funkci\u00ed a na v\u00fdvoj nov\u00fdch produktov,\n* vytvori\u0165 nov\u00e9 modely a algoritmy pomocou strojov\u00e9ho u\u010denia.\nDod\u00e1vatelia nem\u00f4\u017eu:\n* vykon\u00e1va\u0165 \u017eiadnu in\u00fa oper\u00e1ciu sprac\u00favania \u00fadajov povolen\u00fa na in\u00fd \u00fa\u010del pod\u013ea tohto \u00fa\u010delu."}},"specialPurposes":{"1":{"id":1,"name":"Zaru\u010denie bezpe\u010dnosti, predch\u00e1dzanie podvodom a odstra\u0148ovanie ch\u00fdb","description":"Va\u0161e \u00fadaje m\u00f4\u017eu by\u0165 pou\u017eit\u00e9 na monitorovanie a predch\u00e1dzanie podvodn\u00fdm \u010dinnostiam a zabezpe\u010denie toho, \u017ee syst\u00e9my a procesy bud\u00fa fungova\u0165 spr\u00e1vne a bezpe\u010dne.","descriptionLegal":"Na zaru\u010denie bezpe\u010dnosti, predch\u00e1dzanie podvodom a odstra\u0148ovanie ch\u00fdb dod\u00e1vatelia m\u00f4\u017eu:\n* zabezpe\u010di\u0165, \u017ee \u00fadaje bud\u00fa pren\u00e1\u0161an\u00e9 bezpe\u010dne, \n* odhali\u0165 a zabr\u00e1ni\u0165 \u0161kodlivej, podvodnej, neplatnej alebo nez\u00e1konnej \u010dinnosti,\n* zabezpe\u010di\u0165 spr\u00e1vnu a efekt\u00edvnu prev\u00e1dzku syst\u00e9mov a procesov vr\u00e1tane monitorovania a zlep\u0161ovania v\u00fdkonnosti syst\u00e9mov a procesov vyu\u017e\u00edvan\u00fdch na povolen\u00e9 \u00fa\u010dely.\nDod\u00e1vatelia nem\u00f4\u017eu:\n* vykon\u00e1va\u0165 \u017eiadnu in\u00fa oper\u00e1ciu sprac\u00favania \u00fadajov povolen\u00fa na in\u00fd \u00fa\u010del pod\u013ea tohto \u00fa\u010delu.\nPozn\u00e1mka: Zhroma\u017eden\u00e9 a pou\u017eit\u00e9 \u00fadaje na zaistenie bezpe\u010dnosti, predch\u00e1dzanie podvodom a ladenie m\u00f4\u017eu zah\u0155\u0148a\u0165 automaticky odosielan\u00e9 charakteristiky zariadenia na identifik\u00e1ciu, presn\u00e9 \u00fadaje o geografickej polohe a \u00fadaje z\u00edskan\u00e9 akt\u00edvnym skenovan\u00edm charakterist\u00edk zariadenia na identifik\u00e1ciu bez osobitn\u00e9ho zverejnenia a/alebo prihl\u00e1senia.\n"},"2":{"id":2,"name":"Technick\u00e9 doru\u010dovanie rekl\u00e1m alebo obsahu","description":"Va\u0161e zariadenie m\u00f4\u017ee prij\u00edma\u0165 a odosiela\u0165 inform\u00e1cie, ktor\u00e9 v\u00e1m umo\u017e\u0148uj\u00fa vidie\u0165 a komunikova\u0165 s reklamami a obsahom.","descriptionLegal":"Na poskytovanie inform\u00e1ci\u00ed a odpovedanie na technick\u00e9 po\u017eiadavky dod\u00e1vatelia m\u00f4\u017eu:\n* pou\u017e\u00edva\u0165 IP adresu pou\u017e\u00edvate\u013ea na doru\u010denie reklamy cez internet,\n* odpoveda\u0165 na interakciu pou\u017e\u00edvate\u013ea s reklamou odoslan\u00edm pou\u017e\u00edvate\u013ea na \u00favodn\u00fa str\u00e1nku,\n* pou\u017e\u00edva\u0165 IP adresu pou\u017e\u00edvate\u013ea na doru\u010denie obsahu cez internet,\n* odpoveda\u0165 na interakciu pou\u017e\u00edvate\u013ea s obsahom odoslan\u00edm pou\u017e\u00edvate\u013ea na \u00favodn\u00fa str\u00e1nku,\n* pou\u017e\u00edva\u0165 inform\u00e1cie o type zariadenia a mo\u017enostiach zobrazovania rekl\u00e1m alebo obsahu, napr\u00edklad na poskytnutie spr\u00e1vnej ve\u013ekosti reklamnej kreat\u00edvnosti alebo vhodn\u00e9ho form\u00e1tu videos\u00faboru, ktor\u00fd je podporovan\u00fd zariaden\u00edm.\nDod\u00e1vatelia nem\u00f4\u017eu:\n* vykon\u00e1va\u0165 \u017eiadnu in\u00fa oper\u00e1ciu sprac\u00favania \u00fadajov povolen\u00fa na in\u00fd \u00fa\u010del ako pod\u013ea tohto \u00fa\u010delu.\n"}},"features":{"1":{"id":1,"name":"Porovn\u00e1va\u0165 a kombinova\u0165 offline zdroje \u00fadajov","description":"\u00dadaje z offline zdrojov \u00fadajov mo\u017eno kombinova\u0165 s va\u0161ou online aktivitou na podporu jedn\u00e9ho alebo viacer\u00fdch \u00fa\u010delov.","descriptionLegal":"Dod\u00e1vatelia m\u00f4\u017eu: \n* kombinova\u0165 z\u00edskan\u00e9 \u00fadaje offline s \u00fadajmi zozbieran\u00fdmi online na podporu jedn\u00e9ho alebo viacer\u00fdch \u00fa\u010delov alebo osobitn\u00fdch \u00fa\u010delov.\n"},"2":{"id":2,"name":"Prepojenie r\u00f4znych zariaden\u00ed","description":"Na podporu jedn\u00e9ho alebo viacer\u00fdch \u00fa\u010delov mo\u017eno ur\u010di\u0165, \u017ee r\u00f4zne zariadenia m\u00f4\u017eu patri\u0165 k v\u00e1m alebo va\u0161ej dom\u00e1cnosti.","descriptionLegal":"Dod\u00e1vatelia m\u00f4\u017eu:\n* deterministicky ur\u010di\u0165, \u010di dve alebo viac zariaden\u00ed patria tomu ist\u00e9mu pou\u017e\u00edvate\u013eovi alebo dom\u00e1cnosti,\n* pravdepodobnostne ur\u010di\u0165, \u010di dve alebo viac zariaden\u00ed patria tomu ist\u00e9mu pou\u017e\u00edvate\u013eovi alebo dom\u00e1cnosti,\n* akt\u00edvne skenova\u0165 charakteristiky zariadenia na identifik\u00e1ciu pravdepodobnostnej identifik\u00e1cie, ak pou\u017e\u00edvatelia umo\u017enili dod\u00e1vate\u013eom akt\u00edvne skenova\u0165 charakteristiky zariadenia na identifik\u00e1ciu (\u0161peci\u00e1lna funkcia 2).\n"},"3":{"id":3,"name":"Prij\u00edmanie a pou\u017e\u00edvanie automaticky odosielan\u00fdch charakterist\u00edk zariadenia na identifik\u00e1ciu","description":"Va\u0161e zariadenie mo\u017eno odl\u00ed\u0161i\u0165 od in\u00fdch zariaden\u00ed na z\u00e1klade inform\u00e1ci\u00ed, ktor\u00e9 automaticky odosiela, napr\u00edklad IP adresy alebo typu prehliada\u010da.","descriptionLegal":"Dod\u00e1vatelia m\u00f4\u017eu:\n* vytvori\u0165 identifik\u00e1tor pomocou \u00fadajov, ktor\u00e9 sa automaticky zbieraj\u00fa zo zariadenia, pre konkr\u00e9tne charakteristiky, napr. IP adresa, re\u0165azec pou\u017e\u00edvate\u013esk\u00e9ho agenta,\n* pou\u017e\u00edva\u0165 tak\u00fdto identifik\u00e1tor v snahe znova identifikova\u0165 zariadenie.\nDod\u00e1vatelia nem\u00f4\u017eu:\n* vytvori\u0165 identifik\u00e1tor pomocou \u00fadajov z\u00edskan\u00fdch prostredn\u00edctvom akt\u00edvneho skenovania zariadenia s oh\u013eadom na \u0161pecifick\u00e9 funkcie, napr. nain\u0161talovan\u00e9 p\u00edsma alebo rozl\u00ed\u0161enie obrazovky, bez toho, aby si pou\u017e\u00edvate\u013e osobitne vybral akt\u00edvne skenovanie charakterist\u00edk zariadenia na identifik\u00e1ciu,\n* pou\u017e\u00edva\u0165 tak\u00fdto identifik\u00e1tor na identifik\u00e1ciu zariadenia.\n"}},"specialFeatures":{"1":{"id":1,"name":"Pou\u017e\u00edvanie presn\u00fdch \u00fadajov o geografickej polohe","description":"Va\u0161e presn\u00e9 \u00fadaje o geografickej polohe mo\u017eno pou\u017ei\u0165 na podporu jedn\u00e9ho alebo viacer\u00fdch \u00fa\u010delov. To znamen\u00e1, \u017ee va\u0161a poloha m\u00f4\u017ee by\u0165 presn\u00e1 do nieko\u013ek\u00fdch metrov.","descriptionLegal":"Dod\u00e1vatelia m\u00f4\u017eu:\n* z\u00edskava\u0165 a sprac\u00fava\u0165 presn\u00e9 \u00fadaje o geografickej polohe na podporu jedn\u00e9ho alebo viacer\u00fdch \u00fa\u010delov.\nPozn\u00e1mka: Pou\u017e\u00edvanie presn\u00fdch \u00fadajov o geografickej polohe znamen\u00e1, \u017ee neexistuj\u00fa \u017eiadne obmedzenia t\u00fdkaj\u00face sa presnosti umiestnenia pou\u017e\u00edvate\u013ea. To m\u00f4\u017ee by\u0165 presn\u00e9 do nieko\u013ek\u00fdch metrov.\n"},"2":{"id":2,"name":"Akt\u00edvne skenovanie charakterist\u00edk zariadenia na identifik\u00e1ciu","description":"Va\u0161e zariadenie mo\u017eno identifikova\u0165 na z\u00e1klade skenovania jedine\u010dnej kombin\u00e1cie vlastnost\u00ed v\u00e1\u0161ho zariadenia.","descriptionLegal":"Dod\u00e1vatelia m\u00f4\u017eu:\n* vytvori\u0165 identifik\u00e1tor pomocou \u00fadajov z\u00edskan\u00fdch prostredn\u00edctvom akt\u00edvneho skenovania zariadenia s oh\u013eadom na \u0161pecifick\u00e9 funkcie, napr. nain\u0161talovan\u00e9 p\u00edsma alebo rozl\u00ed\u0161enie obrazovky. \n* Pou\u017e\u00edva\u0165 tak\u00fdto identifik\u00e1tor na identifik\u00e1ciu zariadenia.\n"}},"stacks":{"1":{"id":1,"purposes":[],"specialFeatures":[1,2],"name":"Presn\u00e9 \u00fadaje o geografickej polohe a identifik\u00e1cia prostredn\u00edctvom skenovania zariadenia","description":"M\u00f4\u017eu by\u0165 pou\u017eit\u00e9 presn\u00e9 \u00fadaje o geografickej polohe a inform\u00e1cie o vlastnostiach zariadenia."},"2":{"id":2,"purposes":[2,7],"specialFeatures":[],"name":"Z\u00e1kladn\u00e9 reklamy a meranie rekl\u00e1m","description":"M\u00f4\u017eu sa zobrazova\u0165 z\u00e1kladn\u00e9 reklamy. V\u00fdkonnos\u0165 reklamy je mo\u017en\u00e9 mera\u0165."},"3":{"id":3,"purposes":[2,3,4],"specialFeatures":[],"name":"Personalizovan\u00e9 reklamy","description":"Reklamy mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje."},"4":{"id":4,"purposes":[2,7,9],"specialFeatures":[],"name":"Z\u00e1kladn\u00e9 reklamy a meranie rekl\u00e1m","description":"M\u00f4\u017eu sa zobrazova\u0165 z\u00e1kladn\u00e9 reklamy. V\u00fdkonnos\u0165 reklamy je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"5":{"id":5,"purposes":[2,3,7],"specialFeatures":[],"name":"Z\u00e1kladn\u00e9 reklamy, personalizovan\u00fd profil rekl\u00e1m a meranie rekl\u00e1m","description":"M\u00f4\u017eu sa zobrazova\u0165 z\u00e1kladn\u00e9 reklamy. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy je mo\u017en\u00e9 mera\u0165."},"6":{"id":6,"purposes":[2,4,7],"specialFeatures":[],"name":"Zobrazovanie personalizovan\u00fdch rekl\u00e1m a meranie rekl\u00e1m","description":"Reklamy mo\u017eno personalizova\u0165 na z\u00e1klade profilu. V\u00fdkonnos\u0165 reklamy je mo\u017en\u00e9 mera\u0165."},"7":{"id":7,"purposes":[2,4,7,9],"specialFeatures":[],"name":"Zobrazovanie personalizovan\u00fdch rekl\u00e1m, meranie reklamy a preh\u013eady cie\u013eov\u00fdch skup\u00edn","description":"Reklamy mo\u017eno personalizova\u0165 na z\u00e1klade profilu. V\u00fdkonnos\u0165 reklamy je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"8":{"id":8,"purposes":[2,3,4,7],"specialFeatures":[],"name":"Personalizovan\u00e9 reklamy a meranie reklamy","description":"Reklamy mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy je mo\u017en\u00e9 mera\u0165."},"9":{"id":9,"purposes":[2,3,4,7,9],"specialFeatures":[],"name":"Personalizovan\u00e9 reklamy, meranie reklamy a preh\u013eady cie\u013eov\u00fdch skup\u00edn","description":"Reklamy mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"10":{"id":10,"purposes":[3,4],"specialFeatures":[],"name":"Profil a zobrazovanie personalizovan\u00fdch rekl\u00e1m","description":"Reklamy mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje."},"11":{"id":11,"purposes":[5,6],"specialFeatures":[],"name":"Personalizovan\u00fd obsah","description":"Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje."},"12":{"id":12,"purposes":[6,8],"specialFeatures":[],"name":"Zobrazovanie personalizovan\u00e9ho obsahu a meranie obsahu","description":"Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. V\u00fdkonnos\u0165 obsahu je mo\u017en\u00e9 mera\u0165."},"13":{"id":13,"purposes":[6,8,9],"specialFeatures":[],"name":"Zobrazovanie personalizovan\u00e9ho obsahu, meranie obsahu a preh\u013eady cie\u013eov\u00fdch skup\u00edn","description":"Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. V\u00fdkonnos\u0165 obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"14":{"id":14,"purposes":[5,6,8],"specialFeatures":[],"name":"Personalizovan\u00fd obsah a meranie obsahu","description":"Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 obsahu je mo\u017en\u00e9 mera\u0165."},"15":{"id":15,"purposes":[5,6,8,9],"specialFeatures":[],"name":"Personalizovan\u00fd obsah, meranie obsahu a preh\u013eady cie\u013eov\u00fdch skup\u00edn","description":"Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"16":{"id":16,"purposes":[5,6,8,9,10],"specialFeatures":[],"name":"Personalizovan\u00fd obsah, meranie obsahu, preh\u013eady cie\u013eov\u00fdch skup\u00edn a v\u00fdvoj produktov","description":"Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru"},"17":{"id":17,"purposes":[7,8,9],"specialFeatures":[],"name":"Meranie reklamy a obsahu a preh\u013eady cie\u013eov\u00fdch skup\u00edn","description":"V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"18":{"id":18,"purposes":[7,8],"specialFeatures":[],"name":"Meranie reklamy a obsahu","description":"V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165."},"19":{"id":19,"purposes":[7,9],"specialFeatures":[],"name":"Meranie reklamy a vytv\u00e1ranie \u00fadajov o cie\u013eovej skupine","description":"Reklamu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"20":{"id":20,"purposes":[7,8,9,10],"specialFeatures":[],"name":"Meranie reklamy a obsahu, preh\u013eady cie\u013eov\u00fdch skup\u00edn a v\u00fdvoj produktov","description":"V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"21":{"id":21,"purposes":[8,9,10],"specialFeatures":[],"name":"Meranie obsahu, preh\u013eady cie\u013eov\u00fdch skup\u00edn a v\u00fdvoj produktov","description":"V\u00fdkonnos\u0165 obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru."},"22":{"id":22,"purposes":[8,10],"specialFeatures":[],"name":"Meranie obsahu a v\u00fdvoj produktov","description":"V\u00fdkonnos\u0165 obsahu je mo\u017en\u00e9 mera\u0165. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru."},"23":{"id":23,"purposes":[2,4,6,7,8],"specialFeatures":[],"name":"Zobrazovanie personalizovan\u00fdch rekl\u00e1m a obsahu, meranie rekl\u00e1m a obsahu","description":"Reklamy a obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165."},"24":{"id":24,"purposes":[2,4,6,7,8,9],"specialFeatures":[],"name":"Zobrazovanie personalizovan\u00fdch rekl\u00e1m a obsahu, meranie rekl\u00e1m a obsahu a preh\u013eady cie\u013eov\u00fdch skup\u00edn","description":"Reklamy a obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru."},"25":{"id":25,"purposes":[2,3,4,5,6,7,8],"specialFeatures":[],"name":"Personalizovan\u00e9 reklamy a obsah, meranie rekl\u00e1m a obsahu","description":"Reklamy a obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m a obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165."},"26":{"id":26,"purposes":[2,3,4,5,6,7,8,9],"specialFeatures":[],"name":"Personalizovan\u00e9 reklamy a obsah, meranie rekl\u00e1m a obsahu a preh\u013eady cie\u013eov\u00fdch skup\u00edn","description":"Reklamy a obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m a obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"27":{"id":27,"purposes":[3,5],"specialFeatures":[],"name":"Personalizovan\u00e9 reklamy a profil obsahu","description":"Na personaliz\u00e1ciu rekl\u00e1m a obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje."},"28":{"id":28,"purposes":[2,4,6],"specialFeatures":[],"name":"Zobrazovanie personalizovan\u00fdch rekl\u00e1m a obsahu","description":"Reklamy a obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu."},"29":{"id":29,"purposes":[2,7,8,9],"specialFeatures":[],"name":"Z\u00e1kladn\u00e9 reklamy, meranie reklamy a obsahu a preh\u013eady cie\u013eov\u00fdch skup\u00edn","description":"M\u00f4\u017eu sa zobrazova\u0165 z\u00e1kladn\u00e9 reklamy. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"30":{"id":30,"purposes":[2,4,5,6,7,8,9],"specialFeatures":[],"name":"Zobrazovanie personalizovan\u00fdch rekl\u00e1m, personalizovan\u00fd obsah, meranie rekl\u00e1m a obsahu a preh\u013eady cie\u013eov\u00fdch skup\u00edn","description":"Reklamy a obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"31":{"id":31,"purposes":[2,4,5,6,7,8,9,10],"specialFeatures":[],"name":"Zobrazovanie personalizovan\u00fdch rekl\u00e1m, personalizovan\u00fd obsah, meranie reklamy a obsahu, preh\u013eady cie\u013eov\u00fdch skup\u00edn a v\u00fdvoj produktov","description":"Reklamy a obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru."},"32":{"id":32,"purposes":[2,5,6,7,8,9],"specialFeatures":[],"name":"Z\u00e1kladn\u00e9 reklamy, personalizovan\u00fd obsah, meranie reklamy a obsahu a preh\u013eady cie\u013eov\u00fdch skup\u00edn","description":"M\u00f4\u017eu sa zobrazova\u0165 z\u00e1kladn\u00e9 reklamy. Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"33":{"id":33,"purposes":[2,5,6,7,8,9,10],"specialFeatures":[],"name":"Z\u00e1kladn\u00e9 reklamy, personalizovan\u00fd obsah, meranie reklamy a obsahu, preh\u013eady cie\u013eov\u00fdch skup\u00edn a v\u00fdvoj produktov","description":"M\u00f4\u017eu sa zobrazova\u0165 z\u00e1kladn\u00e9 reklamy. Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru."},"34":{"id":34,"purposes":[2,5,6,8,9],"specialFeatures":[],"name":"Z\u00e1kladn\u00e9 reklamy, personalizovan\u00fd obsah, meranie obsahu a preh\u013eady cie\u013eov\u00fdch skup\u00edn","description":"M\u00f4\u017eu sa zobrazova\u0165 z\u00e1kladn\u00e9 reklamy. Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah."},"35":{"id":35,"purposes":[2,5,6,8,9,10],"specialFeatures":[],"name":"Z\u00e1kladn\u00e9 reklamy, personalizovan\u00fd obsah, meranie obsahu, preh\u013eady cie\u013eov\u00fdch skup\u00edn a v\u00fdvoj produktov","description":"M\u00f4\u017eu sa zobrazova\u0165 z\u00e1kladn\u00e9 reklamy. Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 inform\u00e1cie o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru."},"36":{"id":36,"purposes":[2,5,6,7],"specialFeatures":[],"name":"Z\u00e1kladn\u00e9 reklamy, personalizovan\u00fd obsah a meranie reklamy","description":"M\u00f4\u017eu sa zobrazova\u0165 z\u00e1kladn\u00e9 reklamy. Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy je mo\u017en\u00e9 mera\u0165."},"37":{"id":37,"purposes":[2,5,6,7,10],"specialFeatures":[],"name":"Z\u00e1kladn\u00e9 reklamy, personalizovan\u00fd obsah, meranie reklamy a v\u00fdvoj produktov","description":"M\u00f4\u017eu sa zobrazova\u0165 z\u00e1kladn\u00e9 reklamy. Obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy je mo\u017en\u00e9 mera\u0165. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru."},"38":{"id":38,"purposes":[2,3,4,7,10],"specialFeatures":[],"name":"Personalizovan\u00e9 reklamy, meranie reklamy a v\u00fdvoj produktov","description":"Reklamy mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy je mo\u017en\u00e9 mera\u0165. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru."},"39":{"id":39,"purposes":[2,3,4,7,9,10],"specialFeatures":[],"name":"Personalizovan\u00e9 reklamy, meranie rekl\u00e1m, \u0161tatistiky cie\u013eov\u00fdch skup\u00edn a v\u00fdvoj produktov","description":"Reklamy mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 \u0161tatistiky o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie u\u017e\u00edvate\u013eskej sk\u00fasenosti, syst\u00e9mov a softv\u00e9ru."},"40":{"id":40,"purposes":[2,3,4,7,8,9,10],"specialFeatures":[],"name":"Personalizovan\u00e9 reklamy, meranie reklamy a obsahu, \u0161tatistiky cie\u013eov\u00fdch skup\u00edn a v\u00fdvoj produktov","description":"Reklamy mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 \u0161tatistiky o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru."},"41":{"id":41,"purposes":[2,3,4,6,7,8,9,10],"specialFeatures":[],"name":"Personalizovan\u00e9 reklamy a zobrazovanie personalizovan\u00e9ho obsahu, meranie reklamy a obsahu, \u0161tatistiky cie\u013eov\u00fdch skup\u00edn a v\u00fdvoj produktov","description":"Reklamy a obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 \u0161tatistiky o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru."},"42":{"id":42,"purposes":[2,3,4,5,6,7,8,9,10],"specialFeatures":[],"name":"Personalizovan\u00e9 reklamy a obsah, meranie reklamy a obsahu, \u0161tatistiky cie\u013eov\u00fdch skup\u00edn a v\u00fdvoj produktov","description":"Reklamy a obsah mo\u017eno personalizova\u0165 na z\u00e1klade profilu. Na lep\u0161iu personaliz\u00e1ciu rekl\u00e1m a obsahu je mo\u017en\u00e9 prida\u0165 \u010fal\u0161ie \u00fadaje. V\u00fdkonnos\u0165 reklamy a obsahu je mo\u017en\u00e9 mera\u0165. Je mo\u017en\u00e9 z\u00edska\u0165 \u0161tatistiky o cie\u013eov\u00fdch skupin\u00e1ch, ktor\u00e9 videli reklamy a obsah. \u00dadaje mo\u017eno pou\u017ei\u0165 na vytvorenie alebo zlep\u0161enie sk\u00fasenost\u00ed pou\u017e\u00edvate\u013eov, syst\u00e9mov a softv\u00e9ru."}}}