How dedicated servers help you sell online
Utilising dedicated servers for your website is very important but also, you should make sure that you have the right dedicated server. You might not think there’s much difference between de dedicated servers, NL dedicated servers and UK dedicated servers, but the results for your bottom line could be massive.
And the difference is how a dedicated server helps your business to sell online.
Time builds revenue
It’s important to note how users on your website react to page load speed. Research has shown that for every second your website takes to load a page, you’re losing about 7% of your revenue.
According to some statistics, if your load time is about three seconds, the user is 32% more likely to bounce. The probability goes to 106% if it takes longer than 6 seconds to load your page.
Google has stated that the best practice is for a website to load in less than three seconds. Yet the average website takes 4.7 seconds to load. There are several reasons for this including:
• Website has too many large images
• Coding is not optimised
• The type of hosting
• The location of the server
Why is the type of hosting important?
The type of hosting depends on how many other websites are trying to use the same server resources at the same time. If there are too many requests (traffic) then shared and even VPS servers can become too busy to properly load websites for users. Shared servers are particularly bad for traffic.
With dedicated servers, the resources are used by just one website. So there’s no disruption if another website has a spike in traffic. If load times are slow due to traffic, you just need to increase your server capacity.
Why is the server location important?
Server location is important because the distance between the website user and the server does impact load times. For instance, a user in Germany will have a better experience if a website is hosted on a de dedicated server. The difference might be small, but significant.
Therefore, you should always consider having dedicated servers that are close to your Customer group.
Conclusion
Buy a dedicated server that is close to your main Customer base because the closer your server is, the better the load time, which can help improve conversion rates. Plus, a faster website will also yield more traffic as websites that load faster are ranked higher on search engines.