Blog, Domains

.london TLD Benefits for UK Businesses


Benefit from a new ‘.london’ TLD – before it’s too late

After a considerable wait, the Internet Corporation for Assigned Names and Numbers (ICANN) has introduced the dot London (.london) top-level domain (TLD). Therefore, the question for most London-based businesses is whether or not a London web address will be of real, lasting value. In particular, as most companies use some form of digital marketing strategy, it is essential to consider any SEO benefits of a new ‘.london’ domain.

‘.com’ no longer king.

For years, a .com TLD was essential for most serious UK businesses; many also have a ‘’ domain to protect against direct competition or confusion. Now, with ‘.london’ available, the importance of .com is under threat. In any case, appropriate ‘.com’ domains are now almost impossible to register. So it makes perfect sense for any London based business,  or with a notable London-based clientele, to go for a ‘.london’ domain.

Furthermore, if you want to get the ideal London domain for your business, it would be wise to hurry. Business managers know only too well the frustration of being unable to secure the perfect domain name because someone else has beaten them to it.


What about SEO

It is uncertain what effect a London domain will have on the digital marketing efforts of businesses. Last year, Google’s Matt Cutts said, “Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over dot com…”

However, as every experienced digital marketer knows, Google has always said every TLD. Nevertheless, it would make no sense for a search engine to ignore a domain relevant to a company’s location, service area, or client base. As more businesses take up the new London domain, they are doing so already. The relevance of place, together with the careful implementation of existing SEO techniques and inclusion of high-quality content, may very well improve a website’s rankings significantly.

Don’t miss out! Let Clouvider register your London TLD today

Clouvider can register your new ‘.london’ domain for you. We’ve already written our own at and suggest that you do the same as soon as possible. Take-up of the new London TLD is already brisk and is expected to grow steadily, especially in the short term.

Make no mistake. The danger of missing the perfect London domain name is considerable for businesses that delay registration. Contact Clouvider today and get your business registered before it is too late.

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