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Benefit from a new ‘.london’ TLD – before it’s too late


Benefit from a new ‘.london’ TLD – before it’s too late

After a considerable wait, the Internet Corporation for Assigned Names and Numbers (ICANN) has introduced the dot London (.london) top level domain (TLD). The question for most London-based businesses therefore is whether or not a London web address will be of real, lasting value. In particular, as most business use some form of digital marketing strategy, it is important to consider any SEO benefits of a new ‘.london’ domain.

‘.com’ no longer king

For years now, having a ‘.com’ TLD was considered essential for most serious UK businesses; many also having a ‘’ domain to protect against direct competition or confusion. Now, with ‘.london’ available, the primacy of ‘.com’ is under threat. In any case, appropriate ‘.com’ domains are now almost impossible to register, so it makes perfect sense for any business, either based in London or with a significant London-based clientele, to go for a ‘.london’ domain.

Furthermore, if you want to get the ideal London domain for your business, it would be wise to hurry. Business managers know only too well the frustration of being unable to secure the perfect domain name, because someone else has beaten them to it.

What about SEO

It is uncertain at this point just what effect a London domain will have on the digital marketing efforts of businesses. Last year, Google’s Matt Cutts said, “Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over dot com…”

However, as every experienced digital marketer knows, Google have always said the same about every TLD. Nevertheless, it would make no sense whatsoever for a complex search engine to ignore a domain so relevant to a company’s location, service area or client base. As more businesses take up the new London domain – and they are doing so already – the relevance of location, together with the careful implementation of existing SEO techniques and inclusion of high quality content, may very well improve a website’s rankings significantly.

Don’t miss out! Let Clouvider register your London TLD today

Clouvider can register your new ‘.london’ domain for you. We’ve already registered our own at and suggest that you do the same as soon as possible. Take up of the new London TLD is already brisk and is expected to grow steadily, especially in the short term.

Make no mistake. The danger of missing the ideal London domain name is considerable for those business who delay registration. Contact Clouvider today and get your business registered before it is too late.

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